The decision
A high-value segment is not a licence to profile people aggressively or encourage larger losses. Start with lawful acquisition, appropriate service and player protection. Commercial targets must not override account restrictions or signs of harm.
What to check
- Audience and channels: obtain advice on permitted targeting and marketing in each market. Public wallet activity is not consent to identify, contact or target an individual.
- Offer review: assess clarity, eligibility, terms and exclusions before publication. Avoid pressure based on losses, repeated deposits or urgent recovery messages.
- Service: define trained support, verification escalation and complaint handling. Do not promise limits, settlement speed or account status that the operating team cannot substantiate.
- Measurement: separate acquisition quality, support outcomes and protection incidents from raw deposit volume. Audit affiliate behaviour and suppress ineligible communication across the relevant channels.
A practical evaluation
Review a sample campaign from targeting through approval, delivery and opt-out. Ask a reviewer outside the revenue team to assess protection risks. Use synthetic profiles for the exercise and keep unnecessary personal data out of campaign tools.
Campaign approval record for a sample audience
Use synthetic profiles and ask someone outside the revenue team to review targeting, the offer and suppression before any send.
- Audience source Record where each attribute came from, the proposed channel and the permission basis to contact the person; do not infer consent from a public wallet.
- Offer and review Show the exact message, eligibility, terms and exclusions. Ask the protection reviewer to identify pressure or ambiguous promises.
- Suppression Test an opted-out or restricted profile across channels and affiliates, then record the block and escalation owner.
Approve only a campaign whose audience and exclusions can be explained without relying on deposit volume as the sole success measure.
Explore the product
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